MADE TO CHALLENGE

SATA®

SATA, a wholly-owned subsidiary of the Apex Tool Group, focuses on manufacturing and distributing medium to high end tools, automotive repair equipment, and personal protective equipment in China to meet the demands of professional users in the market.

Its products are extensively used in various industries including machinery manufacturing, electronic communications electricity and power gridpetroleum and petrochemicals, rail transit, and automotive repair.

SATA Hand Tools

SATA hand tools have a high market share in China, with dealers covering 400+ cities in 30 provinces. Its " Lifetime Warranty" commitment in the Chinese market has become the service benchmark in the industry and has been maintained for over 20 years.

SATA Personal Protection Equipment

The SATA Personal Protective Equipment (PPE) business was launched in 2011.The seven categories of PPE cover personal protection solutions from head to toe. They are as follows: Head protection: safety helmet, bump cap, etc.; Eye protection: safety goggles; Hearing protection: earplugs; Respiratory protection: mask, half-mask, etc.; Hand protection: various protective gloves; Foot protection: various safety shoes; Body protection: protective clothing, etc..

SATA Auto Equipment

SATA Auto Equipment focuses on vehicle maintenance and other links in the automotive aftermarket, fully meeting the needs of automotive maintenance equipment and tools. It serves OEMs, 4S groups, comprehensive repair shops, chain stores, community stores and other aftermarket customers through SATA Champion Store, dealers and service outlets throughout the country, as well as digital platforms and intelligent networked products. In recent years, SATA has launched the SATA Champion Store Plan, , which provides one-stop solutions for store design, maintenance equipment, service support, operating software and skill upgrading training for auto maintenance and repair professionals through "unified image, unified service and unified training".

Brand History

Brand Philosophy

Value:Customer Comes First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Best Talent-One Team, Passion to Succeed

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