March 3 – 6, SATA recently participated in the Cologne International Hardware Fair, the world's number-one trade show for the hardware industry, with its hand tools and automotive equipment.

The event boasted an impressive attendance of 38,000 visitors from over 130 countries. During the event, the team received continuous positive feedback and even saw a 30% surge in booth attendees compared to previous years. Notably, a sizeable percentage of the attendees were top customers from LATAM and China, who had received previous outreach encouraging them to visit the booth while onsite. SATA secured a prominent booth location in Hall 10 and created a brand experience for attendees to explore tool and accessory innovations and meet with the SATA team.

Coinciding with the event, SATA launched its new brand campaign, "Tools trusted by professionals worldwide. Together, we can go beyond." Attendees were excited to see the new brand visuals and message premiere.

In keeping with tradition, SATA hosted a partner event on the eve of the official trade show opening. Key partners were invited to hear David Ling, President of APEX Aisa Pacific, Wei Yong, VP of APEX Asia Pacific and GM of SATA Tool (Shanghai) Limited, and management related in global, provide insights into SATA's strategic direction and innovation outlook.

Some products

Li-Ion Rachet

Li-Ion Rachet Wrench provides compact and powerful 4-pole motor and all metal drive system, providing the maximum torque of 57-100 N⋅m; steel body, enhancing the body torque and allowing to be used as a manual ratchet wrench, available in three sizes 1/4”, 3/8”, 1/2” to suit your specific needs. 

Quick Release Ratchet 

The Quick Release Ratchet can remove screws quickly with one-handed operation and has a polished chrome-plated process for rust resistance.

Heavy Duty Service Jack

Safety ultra-low design, suitable for a wide range of models, can lift low chassis sports car universal joint steering mechanism. Dual oil hydraulic pump, performance in line with American standard ASME PALD-2014.

Electronic Torque Wrenches

Elevate your torque application with SATA’s new Electronic Torque Wrenches, available in four specialized versions in both 3/8” and 1/2” sizes, featuring torque or torque and angle function. Torque output accuracy up to +/-1.5% (forward) and +/-2% (reverse).

Tool Cabinets

Innovative tool cabinets designed for superior organization and efficiency. Equipped with advanced features like safety anti-tip systems, and self-closing ball bearing slides, our cabinet guarantee a smooth and secure storage solution for your tools and equipment.

Mechanical Hand Tool Sets

Whether you're an expert technician or an automotive enthusiast, the right tools can make the difference between a smooth, successful repair and a day full of stripped nuts and challenges. Our sturdy and well-organized cases keep all tools neatly arranged and readily accessible for action. With SATA tool sets, projects can be completed confidently and efficiently, ensuring you’re always well-prepared for any mechanical task.

Best Pliers

Introducing the new line of SATA High Leverage Pliers. These Pliers are Cr-Ni steel forged and has high frequency heat-treatment blades, with body hardness HRC 42-46° meticulously crafted to redefine cutting and gripping performance.

Aviation Snips

Experience enhanced metal cutting performance with SATA’s new Aviation Snips, offering three specialized versions for straight lines, left arcs, and right arcs to meet your precise requirements. Serrated cutting blades avoid slip when cutting, experiencing stronger metal cutting performance.

The trade fair provided an ideal platform to engage with our international clientele and showcase our innovative tools and solutions. The quality of discussions with our customers was exceptional, for a successful and laying a solid groundwork fruitful collaboration to drive SATA's presence in the markets.