MADE TO CHALLENGE
As a leading brand in the hardware tool industry, in the past 20 years, SATA has continuously refreshed and created new standards and new heights in the industry, and witnessed the "ordinary greatness" with sincere "commitments". In 2019, in order to realize the accelerated growth of the brand, to empower our consumers, to expand a broader market for agents, and to achieve innovation in technology and knowledge, SATA established a brick-and-mortar communication platform - SATA Technology Innovation Center. The center is located in Jiading District, one of the six major science and technology innovation centers in Shanghai, covering an area of 3,680 square meters, with 3 SATA brand functional areas and 1 public area.
4 Core Functions of the Technology Innovation Center
Exhibition & Display: display of SATA’s culture and products
Test & R&D: test and R&D of SATA’s new products
Training & Transmission: SATA’s brand transmission platform, products & training base;
Communication & Incubation: SATA’s rich product resources and the Science and Technology Innovation Center can facilitate the holding of events and the incubation of projects;
Besides, the Center is actively building a new media transmission platform, spreading its brand culture to every part of the world through cross-border cooperation.
4 Core Brands of the Technology Innovation Center
TIC encompasses hardware tools exhibition hall, SATA Auto Maintenance Green Product Store exhibition area, CWA exhibition area, covering 4 major brands: SATA/Cleco/Weller/APEX
Technology Innovation Center & SATA Academy
Established in 2019, SATA Academy makes use of the resources of the SATA Technology Innovation Center to present SATA’s corporate culture, products and development concepts to its employees, customers and users in a more comprehensive and scientific way in a scene-based space. SATA Academy has integrated the original training resources, which enables it to design the curriculum in a more scientific and applicable manner.
As the cultural dissemination center of the company, SATA Academy always bears its corporate social responsibility in mind. In addition to providing in-house training, it has expanded the extension part of the SATA training, and provides a variety of public welfare experience courses for the society.
